7th February 2012, by Dan Clifford
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The past few weeks have provided a fantastic insight into big brand perspectives of social media, as well as offering some valuable PR lessons. An amazing hat-trick of Twitter stories have each highlighted a different consideration to be accounted for when seeding, or responding to, a story.
27th January 2012, by Cassandra Holland
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2011 was a year of enormous upheaval, both economically and politically. The Arab Spring, UK riots, public sector strikes, further economic hardship from the Eurozone crisis and the threat of the break-up of the currency zone all loomed large. It’s important to look back, as all of these events define the tapestry of the 2012 landscape and the mindset of the 2012 consumer.
26th January 2012, by Chris Hall
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As is tradition at the beginning of every year, we take time to evaluate the past and look forward to next 12 months. But the digital world moves at such a pace that it’s often hard to stop and take a breath or plan with any clarity.
26th January 2012, by Sunna Syed
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All of our clients have websites. They all do some level of website marketing – be it SEO, pay per click, offline promotions, and so on. This is fantastic, of course, but what our clients really want are conversions.
13th December 2011, by Claire Murray
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A fantastic bit of news for us this week: the RAR Top 100 has named WAA the 8th best UK agency outside London.
