WAA -Business Creativity™

Latest Blogs

• Social media can be bitter tweet pill for marketers

  The past few weeks have provided a fantastic insight into big brand perspectives of social media, as well as offering some valuable PR lessons. An amazing hat-trick of Twitter stories have each highlighted a different consideration to be accounted for when seeding, or responding to, a story.

• 5 trends of 2012

  2011 was a year of enormous upheaval, both economically and politically. The Arab Spring, UK riots, public sector strikes, further economic hardship from the Eurozone crisis and the threat of the break-up of the currency zone all loomed large. It’s important to look back, as all of these events define the tapestry of the 2012 landscape and the mindset of the 2012 consumer.  

• The door of digital opens wider as we move into 2012

  As is tradition at the beginning of every year, we take time to evaluate the past and look forward to next 12 months. But the digital world moves at such a pace that it’s often hard to stop and take a breath or plan with any clarity.

• 5 top tips for conversion

  All of our clients have websites. They all do some level of website marketing – be it SEO, pay per click, offline promotions, and so on. This is fantastic, of course, but what our clients really want are conversions.